MOST POPULAR
ALL-AROUND
Thrive
The easy all-in-one choice for most planted aquariums.
$12.99
FIRST 500 mL BOTTLE
CHOOSE YOUR THRIVE
One planted tank.
Four ways to Thrive.
Whether you're running a high-tech aquascape, a lower-tech planted tank, or a shrimp-focused setup, there's a Thrive formula made for it.
NEW CUSTOMER SPECIAL
Your First 500 mL Bottle
$12.99
Choose from Thrive, Thrive+, ThriveC, or ThriveS.
Limit 1 introductory offer per customer.
Thrive
ALL-AROUND
Thrive+
HIGH-DEMAND
ThriveC
LOWER-TECH
ThriveS
SHRIMP-FOCUSED
FOUR FORMULAS. ONE SIMPLE CHOICE.
FIND YOUR THRIVE
What kind of planted tank
are you growing?
You don't need to compare nutrient charts. Start with your tank and we'll point you toward the Thrive formula designed for it.
MOST POPULAR
BEST FOR
I want one fertilizer
that works for most tanks.
Choose Thrive. Our original all-in-one is the easy starting point for planted aquariums with a wide range of lighting, plants, and setups.
✓
Great general-purpose choice
✓
Simple all-in-one dosing
YOUR MATCH
CHOOSE THRIVE →
HIGH DEMAND
BEST FOR
I have a demanding,
fast-growing planted tank.
Choose Thrive+ for planted aquariums with higher nutrient demand, especially tanks built around strong, fast plant growth.
✓
Higher-demand planted tanks
✓
High macro nutrient formula
YOUR MATCH
CHOOSE THRIVE+ →
LOWER TECH
BEST FOR
My tank is simple,
slower-growing or lower-tech.
Choose ThriveC. It's designed around the needs of lower-tech planted aquariums where plant growth and nutrient demand are typically more moderate.
✓
Lower-tech planted tanks
✓
Moderate plant demand
YOUR MATCH
CHOOSE THRIVEC →
SHRIMP FOCUSED
BEST FOR
My planted aquarium
is centered around shrimp.
Choose ThriveS. It's designed for shrimp-focused planted tanks where stability and smaller, less frequent water changes are priorities.
✓
Shrimp-focused aquariums
✓
Stability-focused approach
YOUR MATCH
CHOOSE THRIVES →
Still not sure?
For most planted aquariums,
Thrive is the easiest place to start.
NEW CUSTOMER SPECIAL
Found your formula?
Choose your first bottle.
Pick the Thrive formula that fits your planted tank and get your first 500 mL bottle for just $12.99.
LIMIT 1 INTRODUCTORY OFFER PER CUSTOMER
HIGH DEMAND
HIGH-DEMAND
Thrive+
Higher macro nutrition for demanding, fast-growing planted tanks.
$12.99
FIRST 500 mL BOTTLE
LOWER TECH
LOWER-TECH
ThriveC
A simple choice for lower-tech tanks with more moderate plant demand.
$12.99
FIRST 500 mL BOTTLE
SHRIMP FOCUSED
SHRIMP-FOCUSED
ThriveS
Designed around shrimp-focused planted tanks and stability.
$12.99
FIRST 500 mL BOTTLE
✓
500 mL full-size bottle
✓
Made in the USA
✓
One introductory offer per customer
WHY THRIVE?
Planted tank nutrition
made simpler.
Thrive was built to make fertilizing a planted aquarium easier. Choose the formula that fits your tank, dose consistently, and give your plants the nutrients they need to grow.
01
Complete Nutrition
Essential macro and micronutrients in an easy-to-use liquid fertilizer made specifically for planted aquariums.
02
Simple Dosing
Straightforward dosing makes it easier to build a consistent routine without juggling several separate fertilizer bottles.
03
A Formula for Your Tank
From everyday planted aquariums to high-demand, lower-tech, and shrimp-focused setups, there's a Thrive formula to match.
MADE IN THE USA
From our small business to your planted aquarium.
NilocG planted aquarium fertilizers are made in the USA with a focus on simple, effective plant nutrition.
READY TO GET STARTED?
Find the right Thrive.
Try your first bottle for $12.99.
Choose the formula that fits your planted aquarium and see why Thrive has become part of so many planted tank routines.
CHOOSE MY THRIVE ↑✓
Full 500 mL Bottle
Not a sample or trial size
✓
Your Choice of Formula
Thrive, Thrive+, ThriveC or ThriveS
✓
New Customer Special
Limit 1 introductory offer per customer
New customers only. One $12.99 introductory 500 mL Thrive offer per customer.